Cost of a Bad Lead 2020 - The Demand Marketers Guide

Over the past few years, demand marketers have been inundated with advice on the quality over quantity debate, particularly when it comes to lead generation. 

So why do expensive and time-intensive demand programs and campaigns still deliver bad leads that miss the mark?  

Unfortunately, many marketers and senior leaders are still unaware of the hidden costs and negative impact bad leads have on their business and revenue-generation efforts. 

Wdesigned this guide, full of the tools and insights, to help you squash the marketing bad data problem. In this guide, we’ll explore:  

  • What is a good lead 
  • What makes a lead bad  
  • How to calculate the costs of a bad lead  
  • What are the hidden costs of bad leads 

Download your copy today. 

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